Sales Representative Job Description 2025

Key Points 

• Customer relationship management
• Target-driven performance
• Effective communication skills
• Sales growth opportunities
• Negotiation and closing deals
• Career development potential

A sales representative plays a very important role in any business. They also drive revenue, attracting the customers and maintaining long-term relationships. No matter if it is in retail, B2B, or medical fields, sales representatives are the face for the company to bring the potential clients.

In this guide we will learn about the detailed overview of sales representatives job description, we will also learn what are their responsibilities, what skills they need and help you to understand the roles of sales representatives. 

What Is Sales Representative Job?

A sales representative job is all about selling the company’s products or the services to the customers. These professionals identify the potential leads, making the product presentable, close the deals and maintain the customer satisfaction. The main goal is to need or exceed the target of sales while making sure that customers are receiving the best solutions for their needs.

Sales representatives can work in various industries such as pharmaceuticals, technology, insurance companies, manufacturing and retain. These representatives can handle the insight sales or outside sales depending on the organization or the company.

What Is The Job Description of  A Sales Representative?

A sales representative job description comes with the duties and expectations of the role. Here is a general overview of the job description of a sales representative.

• Identify and contact potential clients
• Present and demonstrate company product or services
• Negotiate the prices, contracts and terms of sale
• Achieve the monthly and annual sales goals
• Maintain the long-term customer relationship
• Provide after sales support and handle the client concerns
• Record the sales data and prepared the performance reports

Sales Representatives Job Summary 

A sales representative job summary highlights the importance of this position. Most of the time this job is included at the top of any job posting or the resumes. 

Lets have a look at the example that how it is written so you can understand better

“We are looking for the motivated sales representative who promote and sell the company’s products and services also identify the new opportunities and maintain customer satisfaction to achieve business growth”.

Types Of Sales Representative Roles

Sales representatives come in so many different forms depending on the nature of their work and market trends. Let's have a look at some common types.

Channel sale representative

In this type a sales representative works through any distributors or partners rather than selling directly to the customers. Their duties are to manage partner relationships, coordinating sales activities and making sure that the general targets are met. 

Customer sales representative

Customer sales representative focuses on the direct interaction with the existing clients. They maintain their satisfaction, resolve their issues, and recommend new products to increase the sales volume.

Inside sales representative

An inside sales representative handles the sale remotely through calls, emails and online meetings. Usually they use the CRM tools and focus on high volume lead generation and digital communication.

Outside sales representative

Outside representative, meet the clients face-to-face. They also demonstrate the product in person and both the relationship through in field activities.

Medical sales representative

Medical sales representative promote the pharmaceutical or healthcare products to the doctors, hospitals and clinics they must have the strong understanding of medical terminology and standards

B2B sales representative

B2B business to business sales representatives sell the product or services to the other companies. This role is very important because you have to know about the industry knowledge and the ability to manage the long sales cycle.

Sales Representative Job Duties And Responsibilities

Here are the details look at the main sales representative job responsibilities

• Respecting and lead generation, research and identify the potential customers
• Product description, explain the features and benefit to attract the buyers
• Negotiation and closing, handle the objections, negotiating the prices and close the deals
• Customer relationship management, that is maintaining the positive client interactions
• Reporting, it means the record the sales figure, forecast demands and track the performance
• Team collaboration, it means that working with the marketing and customer support teams to align the goals.

What Are The Skills Of a Sales Representative 

To be successful in sales a sales representative needs both soft and technical skills. The most valued sales representative skills include these things.

Communication

Sales representatives must have the ability to speak clearly, listen actively and respond very carefully.

Negotiation

They also have to know that how to handle the objection and reaching win win agreements

Customer service

Customer services all about building long-term relationship through trust

Time management

The representative must have the ability to manage the leads, follow-up and report efficiently

Tech proficiency

They also know how to use a CRM system, spreadsheet and email automation tools

Resilience

Must have to stay motivated despite rejection or sales challenges

Sales Representative Job Description For CV

When adding the representative role to your CV, you have to use the action oriented phrases for example

“ achieved 120% of monthly sales target through strong client engagement and upsetting strategies. Managed 50+ customer accounts and improved the retention by 20%”.

Is Being a Sales Representative a Stressful Job?

Being a sales representative can be challenging because of the targets, competition and rejection. However, if you come with the proper training, patience and time management it will become a rewarding and exciting job for you. There are so many professionals who are enjoying the flexibility, high earning potential and opportunity to meet diverse people.

Final Thoughts

A sales representative job is not about just selling, it's all about understanding what your customer needs , building trust and contributing to business growth. No matter if you want to pursue this role in channel sales, medical sales or B2B sales this profession will offer you diverse opportunities and a good potential.

You just have to add your experience, and skills in your resume whenever you are applying for this job. Always break on your communication skills so that you can better do your job.

Ready to take your sales career to the next level? Join Prime BPO today and grow with a team that values your skills and ambition

FAQS

What is the job description of a sales representative?

A sales representative job is to sell a company's product or services to the customers. They talk to the customers, explain what the company is offering, answer your questions and help the people to decide what to buy. Their main goal is to bring in new customers, keep the old ones happy and meet the target

What are the skills of a sales representative?

A good sales representative should be friendly, confident and good at talking to other people. I need to listen very carefully, solve the problems and explain things very clearly. Other useful skills at the time management, teamwork and staying motivated even when the sales are low.

Is a sales rep a successful job?

Sometimes the sale is stressful because the sales reps have to complete the goals and also face rejection. But it can also be exciting and rewarding when you close the deal and make the customers happy with time and the positivity attitude. There are so many people who learn to handle the pressure.

What is an entry-level sales job description?

An entry level sales job is for beginners who are very new to sales. The main task is calling or emailing the customers learning about a company product and helping the seniors and keeping the records of leads. This is the great way to start a career and gain experience in selling.